I was tasked to create an experience narrative within existing primary interaction touchpoints. It was necessary to use the deck as a tool for workshopping with the clients, rather than a presentation of concepts.The goal was to provide design solutions to the client, while making them feel included in the ideation process. The secondary interactions I developed unified the overarching spatial narrative, creating a more dynamic and interactive user experience. These features are currently being built out by UX designers and the creative technologists at the LAB.
Our Scope: Research, Concept, Recommendations, Digital and Analog Wayfinding. Environmental graphics.
My Role: Strategist
My Responsibilities: Research & Discovery, Experience Strategy, Deck Build (copy, images, format)
Collaborators: Lorraine D. Glover, Confidential Philanthropy, Rockwell Studo F
The LAB is working closely with a philanthropic organization to establish an educational center focusing on the “American Dream,” located in a historic Washington D.C. bank.