Working within an existing architectural narrative, I developed exciting, yet approachable, concepts that incorporated business strategy, simultaneously catering to a high-end audience, magic aficionados and a casual audience. As the lead on this small but mighty assignment, I developed a three-week project timeline, managed deliverables from other team members, and led ideation brainstorms. This project is currently in the early stages of architectural design development.
Our Scope: Research, Concept, Recommendations
My Role: Creative Director, Strategist
My Responsibilities: Project Management, Research, Ideation, Concept Design, Narrative + Content Development, Brand Strategy, Deck Build (copy, images, format)
Collaborators: Sophi Lilles, Philip McCausland
Another architectural studio within Rockwell Group was hired by a private client to draw plans for a potential magic performance venue, lounge and restaurant, located in a historical Chicago building. As a value add, the studio approached our team to “conjure” (pun intended) activation opportunities for interaction throughout the proposed plans.