We performed extensive research and established two approaches that would support all types of digital and physical experiences in one flexible platform.
Our Scope: Research, Concept, Recommendations
My Role: Strategist
My Responsibilities: Research, Ideation, Concept Design, Content Development,
Brand Strategy, Deck Design + Copywriting + Editing
Collaborators: Elizabeth Daddazio, Anthea Viloria, Claire Hentschker
- The Artistic Director of The Shed tasked our team to develop a research and strategy report on the metaverse, and how it could be potentially integrated into The Shed’s offering as a cutting-edge art institution. The goal was to familiarize the client, as well as the founder and president of the LAB, to the subject matter, while taking into consideration the possible end users. The document was well received by the client and our internal stakeholders, and is currently being circulated internally at The Shed, and the LAB.