My goal was to develop a visual and spatial story that would feel immersive, enticing the patrons to stay longer in order to take part in a one-of-a-kind dining experience. I performed extensive research, collaborated with the Experiential Creative Director, an architectural designer and a creative technologist, and developed our pitch deck. A major challenge was the existing material of the waterfall and the environmental conditions of Las Vegas, which we were able to solve by utilizing innovative lighting and projection technologies.
Our Scope: Research, Concept, Recommendations
My Role: Creative Strategist
My Responsibilities: Research & Discovery, Concept Design, Narrative Design, Content Direction, Experience Strategy, Deck Build (copy, images, format)
Collaborators: Lorraine Glover, Nicole Ginelli, Sophi Lilles, Reine DeFranco
Our team was responsible for reimagining a 97 ft tall man made, concrete waterfall, the centerpiece of a restaurant that another Rockwell architectural studio was designing. Wynn is infamous for keeping all creative work in-house, therefore it was quite special and unusual for our team to have worked on this project.